Digital Media Management

Course details

"Digital Media Management" is designed to immerse students into the world of digital content, platforms, and the strategies required to effectively manage and leverage them for marketing purposes. This course combines technical understanding with strategic insight, ensuring students can manage various digital media assets for businesses.

Start Date

TBD

Target Audience

Undergraduate students venturing into the world of blockchain, with or without a prior technical background.

Duration

14-15 weeks (28 Classes)

Learning Objectives

Understand the digital media landscape and its significance in contemporary marketing.
Gain knowledge of different digital media platforms, tools, and technologies.
Develop strategies for effective digital media management and optimization.
Understand the analytics behind digital media performance and optimization techniques.

Key Features

In-depth discussions on various digital media types: videos, blogs, podcasts, and more.
Expert sessions on best practices in digital media management.
Real-world case studies highlighting successful digital media campaigns.

Learning path

Unit 1: Understanding the Digital Media Landscape (4)
Unit 2: Digital Media Platforms (6)
Unit 3: Content Creation and Strategy (5)
Unit 4: Analytics and Performance Metrics (6)
Unit 5: Media Budgeting and Buying (4)
Unit 6: Crisis Management and Ethical Considerations (3)

Topics covered

Introduction to Digital Media: Evolution and Impact.
Types of Digital Media: Videos, Blogs, Podcasts, and Infographics.
The Role of Digital Media in Marketing.
Key Metrics in Digital Media: Engagement, Conversion, Retention.

Overview of Leading Digital Media Platforms.
YouTube: Content Creation, Optimization, and Analytics.
Blogging Platforms: WordPress, Medium, and SEO.
Podcasting: Creation, Distribution, and Engagement Metrics.
Social Media Platforms: Instagram, TikTok, and Content Strategies.
Emerging Platforms: AR, VR, and Future Media Management.

The Art of Digital Storytelling.
Visual Content: Photography, Videography, and Design Basics.
Written Content: Copywriting, SEO, and Engagement.
Audio Content: Basics of Sound Editing and Podcast Creation.
Strategy Building: Aligning Content with Marketing Goals.

Introduction to Digital Media Analytics.
Understanding User Engagement Metrics.
Conversion Tracking and Attribution Models.
A/B Testing in Digital Media.
Social Media Analytics: Insights and Interpretation.
Advanced Analytics: Predictive Modeling and AI in Media Management.

Digital Media Budgeting Basics.
Understanding PPC, CPM, and CPA Models.
Media Buying Strategies: Programmatic, Direct, RTB.
Optimizing Media Spends for ROI.

Digital Media and Reputation Management.
Handling Negative Feedback and PR Crises.
Ethics in Digital Media: Misinformation, Plagiarism, and Copyright Issues.

Grading:

Class Participation: 10%
Weekly Digital Media Projects: 30%
Group Case Study Analysis: 20%
Mid-Term Examination: 20%
Final Examination: 20%

Prerequisites:

Advanced Business Statistics.
Market Research.
Digital Technologies for Business.

Reading Material:

Key textbooks on digital media management and contemporary case studies.
Digital tools tutorials and resources for hands-on practice.

Assignments:

Practical assignments involving real-world digital media management scenarios.
Strategy creation for hypothetical businesses.
Analysis of real digital media campaigns for insights and improvements.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD