Advanced Digital Marketing

Course details

Building upon foundational marketing knowledge, this course delves deep into the advanced strategies, tools, and techniques that drive successful digital marketing campaigns in today`s dynamic digital landscape.

Start Date

TBD

Target Audience

Undergraduate students venturing into the world of blockchain, with or without a prior technical background.

Duration

14-15 weeks (28 Classes)

Learning Objectives

Understand the latest trends, tools, and technologies in digital marketing.
Develop advanced digital marketing strategies using multiple digital channels.
Measure, analyze, and optimize digital marketing campaigns for enhanced ROI.
Learn about integration strategies for online and offline marketing.

Key Features

Expert-led classes focused on advanced techniques.
Hands-on workshops on top digital marketing platforms.
Case studies and real-world examples of successful digital campaigns.

Learning path

Unit 1: Comprehensive Digital Strategy (4)
Unit 2: Advanced SEO and SEM (6)
Unit 3: Content and Email Marketing (5)
Unit 4: Social Media and Influencer Marketing (5)
Unit 5: Conversion Rate Optimization and UX (4)
Unit 6: Performance and Analytics (4)

Topics covered

Crafting a Digital Marketing Strategy.
Integration with Traditional Marketing.
Segmenting and Targeting in the Digital Age.
Positioning and Branding Online.

Technical SEO: Crawling, Indexing, and Site Structure.
Content Strategy for SEO.
Link Building Techniques.
Advanced PPC Strategies.
Display and Video Ads.
Mobile and Local SEO.

Advanced Content Marketing Strategies.
Video Marketing and Webinars.
Automated Email Campaigns.
Behavioural Email Targeting.
Metrics to Measure Email Marketing Success.

Advanced Social Media Advertising.
Viral Marketing Techniques.
Utilizing Chatbots for Marketing.
Influencer Partnership and Management.
Measuring social media ROI.

Landing Page Optimization.
A/B and Multivariate Testing.
User Experience for Marketing.
Funnel Analysis and Optimization.

Web Analytics Deep Dive.
Multichannel Attribution.
Predictive Analytics in Marketing.
ROI Calculation and Optimization.

Grading:

Class Participation: 10%
Weekly Assignments: 30%
Group Project: 20%
Mid-Term Examination: 20%
Final Examination: 20%

Prerequisites:

Advanced Business Statistics.
Market Research.
Digital Technologies for Business.

Reading Material:

Advanced digital marketing textbooks and current industry reports.
Access to online resources and digital marketing platforms.

Assignments:

Detailed analysis of existing digital campaigns.
Creating mock campaigns using various platforms.
Collaborative projects analysing digital marketing trends.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD