Social Media Marketing

Course details

Delve deep into the world of social media, its evolution, and its profound impact on business marketing strategies. This course focuses on harnessing the power of various social platforms, crafting effective campaigns, and measuring success through analytics.

Start Date

TBD

Target Audience

Undergraduate students venturing into the world of blockchain, with or without a prior technical background.

Duration

14-15 weeks (28 Classes)

Learning Objectives

Understand the varied landscape of social media platforms and their individual strengths.
Develop a comprehensive social media marketing strategy tailored to business objectives.
Master content creation, distribution, and engagement techniques.
Analyze and optimize campaigns through social media analytics.

Learning path

Unit 1: Social Media Landscape (5)
Unit 2: Content Creation & Curation (6)
Unit 3: Social Media Strategies (5)
Unit 4: Paid Advertising on Social Media (4)
Unit 5: Social Media Analytics (5)
Unit 6: Real-World Case Studies & Best Practices (3)

Topics covered

Evolution and Impact of Social Media.
Major Platforms: Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Snapchat.
Social Media Algorithms and Organic Reach.
Emerging Platforms and Trends.
Social Media Demographics and User Behavior.

Understanding Content Marketing in Social Context.
Crafting Engaging Content: Text, Graphics, Videos.
User Generated Content and its Power.
Content Calendars and Scheduling Tools.
Storytelling and Brand Narrative.
Live Streaming and its Impact.

Setting Clear Objectives and KPIs.
Target Audience Identification and Segmentation.
Engagement Strategies and Community Building.
Crisis Management in Social Media.
Integrating Social Media with Broader Marketing Strategy.

Basics of Social Media Ad Campaigns.
Platform-specific Ad Strategies (e.g., Facebook Ads, Instagram Ads).
Budgeting, Bidding, and Targeting.
Ad Analytics and Optimization.

Introduction to Social Media Metrics.
Tools for Social Media Analytics.
Performance Evaluation and ROI Measurement.
A/B Testing in Social Campaigns.
Reporting and Visualization Techniques.

Analyzing Successful Social Media Campaigns.
Learning from Failed Campaigns.
The Future of Social Media Marketing.

Grading:

Class Participation: 10%
Assignments and Practical Campaigns: 40%
Group Project: 20%
Final Examination: 30%

Prerequisites:

Introduction to Digital Marketing.

Reading Material:

Leading textbooks on Social Media Marketing.
Case Studies on Innovative Social Campaigns.
Research articles on Social Media Trends and Analytics

Assignments:

Design mock social media campaigns for hypothetical businesses.
Case study analysis of iconic social media marketing strategies.
Weekly quizzes to test understanding and application of concepts.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD