Direct Marketing

Course details

This course explores the strategies and tools of direct marketing, including email marketing, direct mail, telemarketing, and SMS marketing. Emphasis is on creating targeted, measurable, and interactive campaigns to drive customer engagement and conversions.

Start Date
TBD
Target Audience
Undergraduate students venturing into the world of blockchain, with or without a prior technical background.
Duration
14-15 weeks (28 Classes)
Learning Objectives
  • Understand the foundations and evolution of direct marketing.
  • Develop skills for creating effective and personalized direct marketing campaigns.
  • Master tools and techniques for various direct marketing channels.
  • Learn to measure and analyze the performance of direct marketing initiatives.
Learning path
  • Unit 1: Fundamentals of Direct Marketing (4)
  • Unit 2: Email Marketing (6)
  • Unit 3: Telemarketing and Direct Mail (6)
  • Unit 4: Mobile Marketing: SMS & MMS (4)
  • Unit 5: Direct Marketing Analytics & Technology (4)
  • Unit 6: Campaign Planning and Execution (4)

Topics covered

  • Introduction to Direct Marketing: Concept and Evolution.
  • Differentiating Direct Marketing from Other Marketing Forms.
  • Targeting and Segmentation in Direct Marketing.
  • Legal and Ethical Considerations in Direct Marketing.

  • Email Marketing Strategy and Campaign Planning.
  • Building and Managing Email Lists .
  • Designing Effective Email Content.
  • Email Automation Tools and Technologies.
  • Testing and Optimizing Email Campaigns.
  • Measuring Email Marketing Success.

  • Crafting Telemarketing Scripts and Strategies.
  • Personalization and Timing in Telemarketing.
  • Designing and Executing Direct Mail Campaigns .
  • Creative Aspects and Material Selection for Direct Mail.
  • Integration of Direct Mail with Digital Campaigns.
  • Measuring and Analysing Response Rates.

  • SMS/MMS Marketing Overview.
  • Creating Compelling Mobile Messages.
  • Segmentation and Personalization in Mobile Marketing.
  • Compliance and Best Practices in Mobile Marketing.

  • Analytical Approaches in Direct Marketing.
  • Using CRM Systems for Direct Marketing.
  • Predictive Modeling and Customer Profiling.
  • Tools for Tracking and Measuring Campaign Effectiveness.

  • Planning and Executing an Integrated Direct Marketing Campaign.
  • Case Studies: Successful Direct Marketing Campaigns.
  • Workshop: Developing a Direct Marketing Plan.
  • Presentation and Critique of Campaign Plans.

Grading:

  • Class Participation: 10%
  • Weekly Assignments: 30%
  • Group Campaign Project: 30%
  • Final Examination: 30%

Prerequisites:

  • Introduction to Digital Marketing.

Reading Material:

  • Core textbooks covering the theory and practice of direct marketing.
  • Case studies demonstrating successful direct marketing tactics.
  • Articles on the latest trends and innovations in direct marketing channels.

Assignments:

  • Hands-on tasks designing email, telemarketing, and direct mail campaigns.
  • Group project to develop and present a comprehensive direct marketing plan.
  • Weekly quizzes and practical exercises in using direct marketing tools.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD

Contact Us

E-mail

arun.reddy@globuslearn.com

For Information & Queries
Loading
Something went wrong
Your query has been sent. We will contact you soon!