Capstone Project in Digital Marketing

Course details

The Capstone Project is a culminating experience for students, allowing them to apply their knowledge and skills in Digital Marketing to a real-world project or comprehensive case study. This course requires students to work on a project that solves a practical, real-world digital marketing challenge, demonstrating their ability to think strategically and execute tactically.

Start Date

TBD

Target Audience

Undergraduate students venturing into the world of blockchain, with or without a prior technical background.

Duration

14-15 weeks (28 Classes)

Learning Objectives

Synthesize knowledge and skills acquired throughout the Digital Marketing specialization.
Develop a comprehensive digital marketing strategy addressing a real-world business problem or opportunity.
Enhance project management, research, and analytical skills.
Present a well-reasoned and data-backed digital marketing plan.

Learning path

Unit 1: Project Selection and Proposal (3)
Unit 2: Research and Data Collection (3)
Unit 3: Digital Marketing Strategy Development (3)
Unit 4: Implementation and Evaluation (3)
Unit 5: Capstone Project Presentation and Assessment (3)

Topics covered

Overview of Capstone Project requirements and expectations.
Selection of project topic-real-world business problem or case study.
Development of project proposal-objectives, scope, and methodology.

Techniques for effective secondary and primary data collection.
Data analysis tools and methodologies.
Ethical considerations and data privacy in research.

Crafting digital marketing goals and objectives.
Integrated marketing strategy - applying tools and techniques from earlier courses.
Budgeting, scheduling, and resource allocation .

Execution of digital marketing strategy.
Tools and techniques for monitoring and evaluation.
Adjusting and optimizing digital marketing plans .

Preparation of final project report and presentation.
Critique and feedback sessions.
Final presentation to faculty and peers.

Grading:

Proposal and Project Plan: 20%
Research and Data Collection: 20%
Final Project Report and Presentation: 40%
Peer and Faculty Evaluation: 20%

Prerequisites:

Completion of all prior courses in the Digital Marketing specialization.

Resources:

Access to all previous course materials and digital marketing tools.
Faculty mentorship and guidance.
Industry speakers and external mentors (where applicable).

Capstone Project Deliverables:

A comprehensive digital marketing plan addressing a specific business challenge or opportunity.
A detailed project report documenting research, strategy development, execution, and results.
A final presentation showcasing findings, strategies, and recommendations.

Faculty: A renowned academic with a blend of theoretical and practical experience in blockchain technology.

Teaching Instructors: TBD